The Grey Cup game has become a worldwide event _ at least on television.
Broadcasts of the 94th Grey Cup game between the Montreal Alouettes and B.C. Lions will have unprecedented reach _ from the United States, Europe and Latin America to the Middle East, the South Pacific and Africa.
Trajectory Sports and Media Group, the league's international broadcast distribution partner, has ``taken the Grey Cup's global exposure to new heights,'' CFL commissioner Tom Wright said in a statement.
While CBC will air the game in Canada (6 p.m. ET), it will also be available in 61 million homes in the United States in standard definition and 12 million in high definition.
Added to the broadcast list this year are ESPN Dos, which serves 20 Latin American countries, and ESPN International, which serves Australia, New Zealand, Micronesia, Fiji, Pulau and the Marshall Islands.
Back from 2005 are Fox Sports International, which will show the game in Turkey, Israel and other Middle East countries and the U.S. Armed Forces Network, which is picked up in 172 countries, as well as the North American Sports Network, which reaches most of Europe.
About 150 million mobile phone users can also access the game in the U.S. through Verizon, Cingular or Sprint.
The game can also be heard on SIRIUS satellite radio in Canada on channel 186.
A year ago, an average of 3.168 million viewers tuned in to CBC to watch the Edmonton Eskimos beat the Alouettes 38-35 in overtime.
The most watched Grey Cup ever was the 2002 contest between Montreal and Edmonton, which drew 4.4 million viewers to CBC.
The record audience for a sporting event in Canada, with more than 10-million English and French-language viewers on CBC, was the Canadian men's gold medal hockey win over the U.S. at the 2002 Salt Lake Olympics.
